Our Success Stories

See how we've helped B2B Tech companies build predictable pipelines, shorten sales cycles, and close more revenue — consistently.

IT Services Company

Infocodec

!Challenge

Infocodec had a strong delivery team but zero structured sales process. They were relying entirely on referrals, had no outbound pipeline, and were losing deals to competitors with better sales presence.

What Salesnego Did

We embedded with the Infocodec team, defined their ICP, built a full outbound sales engine, and represented them directly to enterprise B2B buyers across the UK and Middle East markets.

📊Results

40+ qualified opportunities
pipeline
6 new contracts
deals
$280K in new ARR
revenue
From 90 days → 45 days
cycle

"Salesnego understood our product before they made a single call. That made all the difference."

Gandeep, Infocodec

SaaS Product Company

TCLIMS

!Challenge

TCLIMS had built a powerful LIMS platform but struggled to reach the right buyers. Their sales messaging was too technical, deals were stalling at demo stage, and they had no repeatable GTM motion.

What Salesnego Did

We redesigned their sales messaging, simplified their value proposition for non-technical buyers, built an outbound sequence targeting lab directors and operations managers, and managed the full sales cycle from first touch to contract close.

📊Results

From 12% → 34%
demo Rate
8 signed contracts
clients
Increased by 42%
deal Size
$180K MRR within 6 months
revenue

"They took our complex product and made it easy to sell. Deals that used to stall started closing."

Josan, TCLIMS

HR Tech SaaS

Hirepath

!Challenge

Hirepath had a solid recruitment automation platform but was struggling to break into mid-market HR teams. Their outbound was scattered, messaging was generic, and conversion from demo to paid was under 10%.

What Salesnego Did

Rebuilt their ICP targeting HR Directors and Talent Acquisition leads at 200-1000 employee companies. Designed sharp outbound sequences, managed discovery calls, and introduced a structured demo framework that addressed ROI upfront.

📊Results

Increased from 4% → 18%
response Rate
From 9% → 31%
conversion
$64K new MRR in 90 days
revenue
Reduced by 38%
cycle
CRM SaaS

Flowdesk

!Challenge

Flowdesk was competing in a crowded CRM space. Despite a superior product for small sales teams, they had no differentiated GTM strategy and were losing to bigger brand names purely on awareness.

What Salesnego Did

Repositioned their messaging around speed-to-value — emphasising setup time of under 2 hours vs competitors' weeks. Built a targeted outbound campaign to VP Sales and RevOps leads at Series A/B startups. Ran full sales cycle management.

📊Results

47 new customers — 4 months
accounts
Reduced by 31%
cac
From 14% → 39%
conversion
$320K ARR growth in 5 months
revenue
Project Management SaaS

Taskbridge

!Challenge

Taskbridge was targeting construction and field service companies with their project management tool but had no sales team. Founder was handling all sales personally, creating a bottleneck that limited growth.

What Salesnego Did

Took full ownership of sales — built an outbound engine targeting Operations Managers and Project Directors, handled all discovery and demo calls, negotiated contracts, and closed deals. Freed the founder to focus entirely on product.

📊Results

19 new enterprise accounts in 6 months
deals
100% freed from sales
founder Time
$18K annually
avg Value
$680K pipeline built in 6 months
pipeline
Compliance & RegTech SaaS

Complitrack

!Challenge

Complitrack served financial services firms with compliance automation but had a long, complex sales cycle with multiple stakeholders. Deals were dying in committee and the team had no strategy for multi-threaded selling.

What Salesnego Did

Introduced multi-stakeholder outreach — targeting Compliance Officers, CFOs and Risk Managers simultaneously. Built a ROI calculator to accelerate internal buy-in. Managed full enterprise sales cycle including procurement and legal reviews.

📊Results

5 enterprise contracts in 4 months
deals
$42K annually
avg Deal
Reduced from 6 months → 11 weeks
cycle
$1.2M pipeline in 5 months
pipeline
Learning & Development SaaS

Learnloop

!Challenge

Learnloop had a strong product for corporate L&D teams but zero enterprise sales motion. Their PLG strategy worked for SMBs but failed to convert larger companies who needed a consultative approach and procurement process support.

What Salesnego Did

Built an enterprise sales motion from scratch — identified L&D Directors and CHROs as primary buyers, created a business case framework for internal approval, managed the full sales cycle and coordinated with procurement teams directly.

📊Results

11 enterprise accounts in 6 months
accounts
$28K annually
avg Value
$94K from existing accounts
upsell
72 NPS from closed clients
nps

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